Lane Small Business Development Center
Business Development & Employer Training Services
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Agricultural Business Management

Agricultural Business Management
Helping farm businesses achieve family and business goals through improved management, organization, and improved horticulture capacity.

A joint partnership with OSU Extension Farm and Garden Program and Lane Community College Small Business Development Center..




Agricultural Business Management Program (ABM)

Agricultural Business Management Program (ABM)

Agricultural Business Management program (ABM) is designed to help all types of Ag businesses, full-time or part-time, achieve their goals through improved financial management and business assessment skills, and improved horticulture capacity.

ABM Includes:

  • Nine monthly classroom sessions with open enrollment so that you can join anytime.
  • Current applications, practical information, and a methodology to apply it.
  • Farm/site visits for one-on-one coaching sessions to work on your unique challenges.
  • On-site evaluations of soils, insect, disease and weed issues, crop production, pesticides, and more.

Class Topics Include:

  • Enterprise Selection
  • Setting Goals And Objectives
  • Farm Record Keeping Systems
  • Marketing
  • Sustainable Business Opportunities
  • Computer Analysis
  • Credit Management
  • Budgeting Techniques
  • Employee Management
  • Time Management
  • Soils
  • Insect Issues
  • Disease Issues
  • Weed Issues
  • Crop Production
  • Web Technology
  • Pesticide Issues
  • Fertility
  • New Crop Evaluations

"I'm happy that something so informative-yet-practical is available to the community."
—Dr. Jerome McSilvers, Patch-of-Green Farm


Business Instructor:

Business Instructor:

Diane Pigg, business instructor and advisor, leverages her experience in the corporate world to assist local agricultural businesses to achieve financial sustainability.

Diane has over 20 years of experience in business management, having worked in various positions at Intel Corporation, including Facility Management, Mergers & Acquisitions Integration, and managing Business Operations. Her strengths in strategic planning, program management and financial analysis provide the perfect foundation for applying business fundamentals to agriculture management. Diane has a B.A. in Economics from Carleton College in Minnesota, and a Master of Business Administration from the University of California at Davis. 

Diane is no stranger to agriculture, with farm roots in the Midwest. Diane has a deep-rooted respect for agriculture and is motivated to help you take your agricultural business to the next level of financial performance.


Horticulture Instructor:

Horticulture Instructor:

Ross Penhallegon, Oregon State University Extension Horticulture Agent, has worked in agriculture for over 49 years, and has been an OSU Extension agent for 25 years. He has worked in Lane County, Oregon for 20 years. His major responsibilities are providing educational programs to commercial growers in the areas of berries, tree fruits, nuts, vegetables, organic production, and ornamental/nursery crops for a three county area (Lane, Linn, and Benton counties).  His expertise is helping growers evaluate on-farm problems that affect the growing of various horticulture crops.

Ross is currently working on a “Lingonberry Project” which is looking at the feasibility of growing Lingonberries for commercial use in the States. He is now one of 8 world-wide researchers. Ross has traveled 17 countries, primarily looking at Lingonberries and helping international growers learn how to properly prune



Registration and Program Details:

Registration and Program Details:

Sessions are 6-9 pm, Thursdays, with open enrollment at any time.

  • - ABM Yr 1 - October 6-June 7
  • - ABM Yr 2 - October 13-May 7

The cost is $499 per year.

For more information and registration, contact  Diane Pigg at piggd@lanecc.edu or 541.463.4623.




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A partnership program with Lane Community College, the Oregon Business Development Department (Lottery Funds), and U.S. Small Business Administration (Federal Funds).


“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”, “Financed in part with lottery funds awarded by the Oregon Business Development Department,” and primarily funded by Lane Community College.


“All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA,” the Oregon Business Development Department, or Lane Community College. Material subject to change without notice.


Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Disability Resources at 541.463.5150 (voice) or 541.463.3079 (TTY), or stop by Building 1, Room 218 on the LCC main campus.

All SBA funded programs offered are extended to the public on a nondiscriminatory basis.


Lane SBDC is an Equal Opportunity/Affirmative Action Service Provider.