Lane Small Business Development Center
Business Development & Employer Training Services
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Internet Marketing

Internet Marketing
Internet marketing is a very important component of your marketing action plan. Glean information from local experts on what steps to take.



Power Search Engine Marketing Techniques

 Course Registration Number (CRN): 43896

Schedule Details: 5:30-7 pm   Day: W
Start Date: 04/04/2012    End Date: 04/18/2012
Instructor(s): Michael Stearns
Hours: 4.5
Location: Lane SBDC, LCC Wildish Bldg, 1445 Willamette St, Eugene, Room 106 WILDISH

Price:
$87.00

Class Notes:

Power Search Engine Marketing Techniques

Learn what it takes to be successful in the search engines.

With each passing year, the  major search engines become more sophisticated. Gain the knowledge you need to gain better placement in the search engines and drive quality traffic to your website.

 



Interested in this class?
Click here to view registration options.
Or contact us for more information.

Managing Paid Marketing Campaigns

 Course Registration Number (CRN): 43885

Schedule Details: 5:30-7 pm   Day: W
Start Date: 04/25/2012    End Date: 05/16/2012
Instructor(s): Michael Stearns
Hours: 6
Location: Lane SBDC, LCC Wildish Bldg, 1445 Willamette St, Eugene, Room (Wild) 106

Price:
$114.00

Class Notes:

Managing Paid Marketing Campaigns

Manage your online advertising campaigns more profitably!

 If you have worked with Google Adwords or Microsoft AdCenter you know these tools can be daunting. Learn the ins and outs of managing your campaigns effectively. We will cover campaignsetup, deployment, and analysis.

 



Interested in this class?
Click here to view registration options.
Or contact us for more information.

Integrated Marketing Campaign for Your Business

 Course Registration Number (CRN): 43884

Schedule Details: 6-8 pm   Day: Th
Start Date: 04/26/2012    End Date: 04/26/2012
Instructor(s): Marci Hansen
Hours: 2
Location: Lane SBDC, 1445 Willamette St, Eugene, Room (Wild) 213

Price:
$39.00

Class Notes:

Integrated Marketing Campaign for Your Business

Learn how to create an integrated marketing campaign for your business.

Once you have mastered the art of an integrated campaign, you’ll be able to make your marketing efforts work harder for you and you’ll be able to create a marketing campaign for so much cheaper than you might think. Acquire a quick understanding of each of the following marketing tools: Google, Twitter, Facebook, YouTube, Blog, LinkedIn, and how they work together. Explore examples of integrated campaigns to understand how they work and how to create your own plan. Learn how to add other marketing tools to your campaign.

Understand the importance of keeping consistent and getting the most out of your campaign. By the end of this seminar, you will: understand the concept and benefits of an integrated marketing campaigns have an understanding of the tools available to marketers, and how to make them work together.



Interested in this class?
Click here to view registration options.
Or contact us for more information.

How to Use Social Networking Tools for Your Business

 Course Registration Number (CRN): 44171

Schedule Details: 4:30-6 pm   Day: Th
Start Date: 05/03/2012    End Date: 05/24/2012
Instructor(s): Bristol Kelley
Hours: 6
Location: Lane SBDC, 1445 Willamette St, Eugene, Room (Wild) 106

Price:
$99.00

Class Notes:

How to Use Social Networking Tools for Your Business

Learn specific tools to get your business on the Internet.

This workshop is not about the theory of marketing. In this workshop, you’ll learn how to use specific tools to get your business on the Internet. Find out what tools will work for your business and develop your strategy for using them. The best part, these social networking tools are either free or extremely inexpensive to use. Gain a step-by-step understanding on how to use each of the social networking tools available as a marketing medium for your business. Decide which tools will work and develop a plan for getting started.

 

 



Interested in this class?
Click here to view registration options.
Or contact us for more information.

Using Google Analytics Like a Pro

 Course Registration Number (CRN): 43925

Schedule Details: 5:30-7 pm   Day: W
Start Date: 05/23/2012    End Date: 06/13/2012
Instructor(s): Michael Stearns
Hours: 6
Location: Lane SBDC, 1445 Willamette St, Eugene, Room (Wild) 106

Price:
$114.00

Class Notes:

Using Google Analytics Like a Pro

Compete and win with your web-based business.

Your online success depends on your ability to understand your website traffic and gain valuable insights into how your customers are interacting with your website. Learn the details of how to use Google Analytics to gain actionable insights about your website and make effective decisions to improve your web business.

 



Interested in this class?
Click here to view registration options.
Or contact us for more information.



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A partnership program with Lane Community College, the Oregon Business Development Department (Lottery Funds), and U.S. Small Business Administration (Federal Funds).


“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”, “Financed in part with lottery funds awarded by the Oregon Business Development Department,” and primarily funded by Lane Community College.


“All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA,” the Oregon Business Development Department, or Lane Community College. Material subject to change without notice.


Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Disability Resources at 541.463.5150 (voice) or 541.463.3079 (TTY), or stop by Building 1, Room 218 on the LCC main campus.

All SBA funded programs offered are extended to the public on a nondiscriminatory basis.


Lane SBDC is an Equal Opportunity/Affirmative Action Service Provider.