Marketing and Sales

Budding entrepreneurs searching for effective and low-cost or no-cost marketing ideas will find this class a powerful “thought starter” toward reaching your business’ real potential. Learn how to create high-impact and low-cost marketing strategies, attract new customers, and “spread the word” on why prospects can rely on your product or service. Lunch not provided. Pre-registration three business days ahead required.

Taught by Bill Sarnoff, SBDC business advisor and national marketing consultant.  This free workshop is sponsored by the Lane SBDC, SBA, and the Oregon Business Development Department.

Learn what it takes to be successful in the search engines.

With each passing year, the  major search engines become more sophisticated. Gain the knowledge you need to gain better placement in the search engines and drive quality traffic to your website.

Budding entrepreneurs searching for effective and low-cost or no-cost marketing ideas will find this class a powerful "thought starter" toward reaching your business' real potential. Learn how to create high-impact and low-cost marketing strategies, attract new customers, and "spread the word" on why prospects can rely on your product or service.

Taught by Bill Sarnoff, SBDC business advisor and national marketing consultant. 

This free workshop is sponsored by the Lane SBDC, SBA, and the Oregon Business Development Department.

Manage your online advertising campaigns more profitably!

 If you have worked with Google Adwords or Microsoft AdCenter you know these tools can be daunting. Learn the ins and outs of managing your campaigns effectively. We will cover campaignsetup, deployment, and analysis.

Learn how to create an integrated marketing campaign for your business.

Understand the importance of keeping consistent and getting the most out of your campaign. By the end of this seminar, you will: understand the concept and benefits of an integrated marketing campaigns have an understanding of the tools available to marketers, and how to make them work together.

Learn specific tools to get your business on the Internet.

This workshop is not about the theory of marketing. In this workshop, you’ll learn how to use specific tools to get your business on the Internet. Find out what tools will work for your business and develop your strategy for using them. The best part, these social networking tools are either free or extremely inexpensive to use. Gain a step-by-step understanding on how to use each of the social networking tools available as a marketing medium for your business. Decide which tools will work and develop a plan for getting started.

Budding entrepreneurs searching for effective and low-cost or no-cost marketing ideas will find this class a powerful "thought starter" toward reaching your business' real potential. Learn how to create high-impact and low-cost marketing strategies, attract new customers, and "spread the word" on why prospects can rely on your product or service.

Taught by Bill Sarnoff, SBDC business advisor and national marketing consultant. 

This free workshop is sponsored by the Lane SBDC, SBA, and the Oregon Business Development Department.

In one capstone mid-day session, you will learn how to apply simple formulas (short enough to jot on the back of your business card) plus a bit of your own critical thinking to help you reach larger market share for your product or service. If you have little or no budget for promoting your business (locally and nationally, too), this FREE class is for you.

Instructor is a nationally known retired marketing consultant sharing ideas and real life experiences to help small business entrepreneurs enhance their own success paths.

Compete and win with your web-based business.

Your online success depends on your ability to understand your website traffic and gain valuable insights into how your customers are interacting with your website. Learn the details of how to use Google Analytics to gain actionable insights about your website and make effective decisions to improve your web business.

Budding entrepreneurs searching for effective and low-cost or no-cost marketing ideas will find this class a powerful "thought starter" toward reaching your business' real potential. Learn how to create high-impact and low-cost marketing strategies, attract new customers, and "spread the word" on why prospects can rely on your product or service.

Taught by Bill Sarnoff, SBDC business advisor and national marketing consultant. 

This free workshop is sponsored by the Lane SBDC, SBA, and the Oregon Business Development Department.