French Pâtisserie Opens in Eugene
Have you ever experienced a really great authentic French
pâtisserie, baked by a French native? If you have had that pleasure
recently, you most likely were one of the first customers of the newly
opened Caramel French Pâtisserie.
New Leaf Organizing
New Leaf Organizing was a fledgling business, approximately a year old, when Tricia Kandik, the owner, came to Lane’s Small Business Development Center (SBDC). She had set a goal to double her income in 2009. She knew the key to her business growth would be, in part, to develop and implement a strong marketing plan. She had already created some marketing materials and wanted to explore how to develop more.
Tricia built a strong foundation for her business by practicing on friends, gathering and absorbing extensive information about the profession, registering her business with the state, and joining the National Association of Professional Organizers (NAPO).
Tricia was excited about the marketing suggestions she received from her free business advising sessions and came to her follow up session with networking projects she was in the midst of creating. Her advisor gave several options to put into action and other resources to work with regarding researching a client base and target marketing in order to promote the company with a limited marketing budget. Tricia developed brochures, re-vamped her business cards to reflect her website, worked with multiple agencies to increase business exposure, marketed her business at the Chamber of Commerce After Hours Event, and put into practice a variety of suggestions from the advisor.
Like many business owners, Tricia is working harder and smarter to keep her business services in front of potential customers to grow her business. She credits the business advisor at the SBDC, whom she continues to meet with, as “A whiz at keeping me on track and renewing my enthusiasm. Her upbeat style, spot-on advice and genuine encouragement never fail to motivate.”
When asked what she might say to a new business owner or someone contemplating going into business, Tricia said, “Learn as much as you can about running a business – a good mentor is invaluable. Also take advantage of the many local networking opportunities to meet other small business owners and to establish your presence in the community.” And, of course we would add, check out the many services available to you right here at the Business Development Center.
More information about New Leaf Organizing can be found on their website, newleaf-organizing.com. Information about business services, workshops, classes or to make a free business advising appointment at the SBDC, call the Center at 463-5255.
Prescription for Success
seal of accreditation, awarded to pharmacies that have demonstrated the industry’s highest quality and safety standards. Owner Kate James worked with the Lane Community College Business Development Center to fine- tune the company’s operations, from financial to marketing — time that really paid off in building a strong business with a healthy future.
>“I participated in the SBM Program for 3 years and it has been a wonderful experience for our business and for me personally.”—Kate James, Broadway Apothecary, Eugene